About

More About Me
Hey, I'm Nawoda Jayasinghe, an User Experience and a product designer from Sri Lanka.
I specialize in user research and crafting solutions for web and mobile products, with a focus on B2B and SaaS environments. Below, you'll find of my recent experiences across various domains in UX field.
  1. 1.5 years - Full Time
    (2023 - Present)
    1.5 years - Full Time
    (2023 - Present)
    UX Designer - Richrelevance
    • ⁠Initiated UX design processes for existing AI-based SaaS application.
    • Established design best practices for user experience enhancements including UX processors.
    • ⁠Led user interviews, surveys, and usability tests to capture needs specific to AI-powered functionalities, informing product direction based on real user feedback.
    • Designed streamlined user journeys for the sales pipeline in an AI SaaS model, increasing lead conversion rates and reducing friction in onboarding.
    • Conducted A/B tests on AI interface elements, iterating on designs based on user engagement data to improve feature accessibility and satisfaction.
  2. 02 months - Volunteer
    (2024)
    02 months - Volunteer
    (2024)
    UX Mentor - Studio Vonartz
    • Conducted around 20 one to one mentoring sessions and guided freshers on the skills and competencies they need to develop in order to start and sustain successful careers as UX designers.
  3. 02 years - Full Time
    (2022 - 2023)
    02 years - Full Time
    (2022 - 2023)
    UX Designer - Rootcode Studio
    • Acted as the lead UX designer for rootcode AI team
    • Designed UIs and UX flows for multiple conversational AI platforms leading the end-to-end product design cycle.
    • Created brand guidelines and designed ConverseUp product launching web site.
    • Developed and implemented a structured handover process to effectively communicate responsiveness specifications and usability improvements to frontend developers.
    • Introduced best practices for cross-functional communication throughout the product life cycle, ensuring smooth collaboration for long run complex products.
    • Conducted sessions for the design team and provided comprehensive Figma basics sessions for frontend developers to enhance their design productivity.
    • Contributed for Bootcamps organized by Rootcode for Undergraduates.
  4. 06 months - Full Time
    (2021)
    06 months - Full Time
    (2021)
    Intern UI UX Designer - Rootcode Labs
    • Contributed to brainstorming and designing the Rootcode Studio and Rootcode Labs websites.
    • Created the official mascot of Rootcode, which added unique and memorable element to the brand's identity of rootcode.
  5. 01 year - Part Time
    (2022)
    01 year - Part Time
    (2022)
    Product UX Designer - CrowdSnap.io
  6. 01 year - Volunteer
    (2022)
    01 year - Volunteer
    (2022)
    Web Developer (React) - LED KLN
  7. 06 months - Volunteer
    (2021)
    06 months - Volunteer
    (2021)
    UI UX Designer - Generation Alpha

Other Experiences

Professional experiences beyond
UX designing

  1. 09 months - Part Time
    (2021 - 2022)
    09 months - Part Time
    (2021 - 2022)
    Public Relations Coordinator - AIESEC in Colombo North
  2. 06 months - Part Time
    (2021)
    06 months - Part Time
    (2021)
    B2B Coordinator - AIESEC in Colombo North
  3. 06 months - Part Time
    (2021)
    06 months - Part Time
    (2021)
    G17 University Ambassador - University Ambassador's Consortium
  4. 01 year - Volunteer
    (2021 - 2022)
    01 year - Volunteer
    (2021 - 2022)
    HR Manager - Siyapatha Youth Charity Organization
  5. 01 year - Part Time
    (2020 - 2021)
    01 year - Part Time
    (2020 - 2021)
    Graphic Designer - The Roads to Rights
  6. 01 year - Part Time
    (2020 - 2021)
    01 year - Part Time
    (2020 - 2021)
    Social Media Manager - The Roads to Rights
  7. 04 years - Part Time
    (2019 - 2023)
    04 years - Part Time
    (2019 - 2023)
    Pencil Portrait Artist - Studio VonArtz

Recommendations

Testimonials and feedback
on my work

Nawoda has been an integral part of our team at crowdsnap.ai, contributing as a UI/UX specialist since the early days. With a keen eye for design and a commitment to staying current, she excels in extensive research, consistently delivering high-quality UI/UX work. I wholeheartedly recommend her for any professional endeavor

Hasitha Ariyarathna
CEO & Co-Founder - crowdsnap.ai

Nawoda has been working with our team for the past two years, during which time she has consistently demonstrated her exceptional skills as a UI/UX engineer. Our team has been primarily focused on the development of Artificial Intelligence-related products, and Nawoda has been an invaluable asset throughout this journey. Nawoda's creativity and innovative approach to UI design have greatly contributed to the success of our projects. She has consistently provided us with unique and ingenious solutions when designing interfaces for our specialized applications.

Pamoda Dilranga
Senior Machine Learning Engineer - Rootcode

Nawoda is a designer with an incredible attention to detail and extensive talent in designing complex, scalable digital experiences. She possesses a unique talent to empathize with the users and identify edge cases to offer the best experience to the users of her designs. Her collaboration skills with the team is also commendable. She has the ability to correctly judge the scope of the project and determine feasibility to design perfect experience. In conclusion, I have the utmost confidence in recommending Nawoda for any design opportunities. Their exceptional skills, collaborative nature, and unwavering dedication make them a valuable asset to any team or project.

Mino Gallwatta
Associate UX Lead - Atmoz

I had the pleasure of working with Nawoda in the UX design team at Rootcode Studio. I was consistently impressed by her strong visual design skills and her ability to translate complex design concepts into intuitive and visually stunning interfaces. Nawoda is a true asset to any team. She is a proactive problem-solver who is not afraid to take on new challenges and is always looking for ways to improve her skills. She is also a fantastic team player and was a valuable contributor to all of the projects she was a part of. I highly recommend Nawoda for any UX design position. She has the talent, drive, and personality to excel in this field and will be a valuable addition to any organization.

Gaveen Nanayakkara
Senior User Experience Designer - IFS

I have worked with many designers in the past, but none of them come close to Nowada jayasinghe. She has excellent design skills and is also technically efficient. She was able to understand my requirements very quickly and delivered the project on time. The quality of her work is amazing, and I am sure you will be happy with the results if you choose to work with her.

Shebin Hassan
Founder and CEO - Dependopolis Consulting, London